How To Use Your Audience To Demonstrate Statistics
When giving a presentation the normal way to demonstrate statistics is to use a chart to represent the numbers. However, I recently saw an additional way to demonstrate statistics that actually puts the message in immediate context for the audience.
You simply scale your statistics to the number of people in the audience. Let’s say there are twenty people in the room and you want to explain that forty per cent of people have never shopped online. In addition to your showing your chart, also point out that the number of people not currently shopping online is equivalent to eight people out of the twenty in the room right now. This is obviously really valuable if you speak without notes, but I think its worth using alongside a slide as well. Engaging the audience should be the aim of any presenter and this technique is just one small way you achieving it.
